by Karmen Novak
Greenwashing is a marketing tactic used to convince customers that a brand is more environmentally conscious than it is. It capitalises on the growing demand for environmentally friendly products by deliberately conveying misleading, unsubstantiated or exaggerated claims.
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by Karmen Novak
Harsh cold weather outside combined with dry air inside can influence the skin’s integrity and affect its ability to function optimally. This can result in dry, itchy, irritated, and sensitive skin.
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by Karmen Novak
The term Aromatherapy was first used in the 1920’s by the French Chemist Rene Maurice Gattefosse and refers to the use of aromatic compounds found in plants called essential oils, to enhance physical and emotional wellbeing.
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by Karmen Novak
Interest in skincare is at all time high and the global beauty business is worth billions each year. Although a lot is written about skin and skincare, there is still a lot of misconceptions about how the skin functions and what role it plays in our lives.
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by Karmen Novak
Sustainability and the environment are currently in the public consciousness in a way they haven’t been before.
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