"For me, skincare is not just about beauty, it's about being well. Skincare is just a part of the whole wellness experience and general wellbeing."
- Karmen, The Founder
Where it all began
From a young age I had always had a passion for nature and wellbeing. So, after 15 years of working in fashion and marketing I decided it was time to combine them in a way that would not only serve my life, but others too. It all started by learning about organic skincare science and experimenting with formulations in my kitchen!
The power of spices
As I formulated products I pondered “If spices are so beneficial for the body when we eat them, what might their potential be for skin?” My research revealed that spices mainly come from roots and seeds, representing the powerful core of the plant. Packed with volatile compounds, vitamins, minerals and lipids, I discovered their ability to address many different skin concerns, while at the same time exuding a deep and sensual aroma.
I sought to learn everything I could about natural beauty, to the extent of setting up a small home laboratory. Here I could create products that would harness the power of scent to transport the senses, nourishing the skin and mind through a delicate balancing of ingredients and textures. At this point it was still just to appease my own curiosity and discover what worked for my own skin.
Midnight Beauty serum
During this time, I created what I coined my “magical potion”, a formula I fell completely in love with for its gentle, natural scent and remarkable capability to transform my skin in just a few days. My skin was deeply nourished and soft-to-touch, and I felt my secret was too transformative not to share. So, with a product I truly believed in I set up Flower and Spice.
The search for the perfect manufacturer
On a quest to make the best skincare possible that I was proud to put my name to, I partnered with an incredible family-owned laboratory in Switzerland. Like me, the team were passionate about ensuring the highest quality standards, evidenced by their CSE – a Certified Sustainable Economics Standard certificate.
In June 2018 I officially launched our online store. In the beginning we had only three products, but their popularity meant Flower and Spice’s journey was only just beginning…
A year of growth
Praise from beauty editors and customers alike soon meant we were shipping our products to more than 50 countries around the world. The demand also allowed us to partner with 14 international retail stores in our first year, a number which has continued to increase.
As our dream continued to unfold in a way I never could have imagined, I decided it was time to start giving back. Along with giving a portion of Flower and Spice’s revenue to KIVA.org, a charity that empowers women from third-world countries to start and grow their own business, we created our Woman 2 Woman campaign.
We continued to grow our team slowly and intentionally. As the pandemic became more manageable, we opened our first official offices and welcomed new members to Team Flower and Spice.
Looking to the future
We have since launched 2 more products and can sense lots of fun, innovations and special collaborations just around the corner. We hope you’ll join us as we embark on this exciting adventure, by keeping your eyes peeled here and on our social media pages. Stay tuned!