Pink is also the color of breast cancer awareness. Breast cancer is a disease in which malignant (cancer) cells form in the tissues of the breast. According to the World Health Organization, breast cancer is the most common cancer among women worldwide, claiming the lives of hundreds of thousands of women each year and affecting countries at all levels of modernization.

The good news is In recent years, perhaps coinciding with the decline in prescriptive hormone replacement therapy after menopause, we have seen a gradual reduction in female breast cancer incidence rates among women aged 50 and older. Death rates from breast cancer have been declining since about 1990, in part due to better screening and early detection, increased awareness, and continually improving treatment options.

The most important thing is, that we take care of ourselves. Especially when we hit 40. So don't wait until pink October. You or your partner can examine your breasts on a daily or weekly bases. But don't let this habit stay behind your four walls. Talk about it amongst friends, colleges, daughters. We have the knowledge and the power to recognize the disease in the early stages. Don't let this be a taboo. Take care of your life and the way you live it.

Let this be one of your weekly rituals.