YELENA SEREBRYAKOVA - the joy of doing nothing
In this interview for the Woman2Woman campaign we talk to Yelena Serebryakova who is a passionate advocate of a holistic approach to beauty and sustainable living. She is a natural product formulator and holistic facialist two-time finalist of ’30 under 30’, and ‘Who is Who’ in the Natural Beauty UK.
Yelena is a founder and formulator of Lena Wild (former Wild Beauty Apothecary). She was born in one of the greenest countries in Europe – Latvia, a place full of untouched, wild, green forests. With an abundance of stunningly tall trees, berries, mushrooms and many more of nature’s wonders, beauty wasn’t so much on her mind. Instead, these untainted elements were the backdrop of her childhood.
As she began to grow up, she started to experiment with hair and makeup. It was the ’90s, so her tastes were influenced by the pop culture of the time. While not every one of her beauty endeavors was always successful at the time, she certainly learned a lot along the way.
We talked to Yelena about the joy of doing nothing – the reality of always busy entrepreneurs or a myth.
WOMAN 2 WOMAN CAMPAIGN IS HERE TO INSPIRE AND CONNECT WOMEN ALL OVER THE GLOBE. YOU CAN TAKE PART IN THE CAMPAIGN BY POSTING YOUR STORIES WITH #WOMAN2WOMANFS ON YOUR SOCIAL MEDIAL.
PART OF THE SALES FROM THIS ONGOING CAMPAIGN WILL GO TO SUPPORT WOMEN AT KIVA.ORG
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Also in Woman 2 Woman
In this interview for the Woman2Woman campaign we talk to Tina Logar Bauchmüller, founder and designer at Mila.Vert. After years of working in the IT industry, she has decided to follow her passion and started her sustainable fashion brand Mila.Vert. For her, the brand represents the story of empowerment, of following your passion and being kind to yourself and others. Tina believes that the only way to make fashion is in a sustainable way – that is why she has put sustainability at the heart of her work. She cares about how clothes are made. She believes in working with nature, not against it, and that all humans should be empowered by what they do for a living.