WOMAN 2 WOMAN TALK - YELENA SEREBRYAKOVA

April 02, 2020

Black and white picture of woman sitting in woods

Yelena is a passionate advocate of a holistic approach to beauty and sustainable living. She is a natural product formulator and holistic facialist two-time finalist of ’30 under 30’, and ‘Who is Who’ in the Natural Beauty UK.

Picture of woman sitting in the woods



Yelena is a founder and formulator of Lena Wild (former Wild Beauty Apothecary). She was born in one of the greenest countries in Europe – Latvia, a place full of untouched, wild, green forests. With an abundance of stunningly tall trees, berries, mushrooms and many more of nature’s wonders, beauty wasn’t so much on her mind. Instead, these untainted elements were the backdrop of her childhood.
As she began to grow up, she started to experiment with hair and makeup. It was the ’90s, so her tastes were influenced by the pop culture of the time. While not every one of her beauty endeavors was always successful at the time, she certainly learned a lot along the way.

We talked to Yelena about the joy of doing nothing – the reality of always busy entrepreneurs or a myth.

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