Woman 2 Woman campaign - introduction

October 04, 2019

Picture of woman smiling

Dear Women

Flower and Spice, modern apothecary encourages mindfulness among women. We want to build a community with no expectations. Only with the stories of women who managed not to lose themselves in the growth process, but managed to get stronger with each fall. Not for others, but for themselves.

We would also like to share parts of your stories. Your daily, weekly and monthly rituals.
With short interviews, the stories would address the modern woman. We would like to succeed in creating a movement. A movement that will allow all women, without feeling guilty, to devote a few minutes a day to themselves. Above all, we want everyone to understand that there is always peace in the midst of the greatest chaos. And then, at that time, the moment to yourself is even more important. 
Help us get started and inspire the crowd. 

Love, Karmen 


Giving back to the community

During the campaign, a part of the profit from the products sold will be used for loans. We will connect with a platform Kiva.org that empowers women from third world countries to start their business. It is important for us to give them initial funds, and when they get on their feet and return the funds, we will increase their value and make further loans.

Our philosophy is simple. Only the best of nature is good for us, and everything we take, we enrich and give back.


A screen shot of a website


Sense of a woman

Since the world exists, flowers, spices, aromatic plants and countless blades of grass have grown on it. And since we have been in this world, people are trying to find one thing. The one that will give us eternal youth, eternal life. 7,000 years of beauty rituals, that reach back to Persia and all the way to today's Europe. Beauty rituals that are common to all women. Regardless of beauty ideals.

Flower and Spice, modern apothecary took the very best from nature. After all, skin is our biggest organ, and everything we put on it, feeds us inside. And so we have fed our bodies for millennia, and have forgotten about our soul in the meantime.

Even though women were a cause for many wars in the history, back in the times when fighting for love was an honorable act, we never really had the same rights as men. We had to fight for our rights all by ourselves.

And then a major turnaround happened. We figured out we can do it. We can have a big family, we can take care of our parents and our husband’s parents, we can make a career, we can have responsibility. At the same time, we are lovable, lovely, beautiful, wonderful, and sometimes fierce. The forty-year-olds tried to live like twenty-year-olds. And men suddenly became our mirror.

But then – collapse. Our bodies, minds, and souls started screaming… I can't take it. I don't want this. I don't know how to do this. I'm tired. 

Because it's too late when we discover we don't have to. We don't need this excessive perfection that others are inclined to. All we need is to find time for peace and quiet a few times a day. Time for us.

This is why Flower and Spice – modern apothecary is opening its door to the community.

To the community of women who live their lives and are determined that it is time to take care of themselves. For their own sake. 

In the next months, we will jointly look for women who inspire us with their stories. Women who find time for themselves several times a day. Who take a few minutes a day just to get overwhelmed by harmony. Women who harmonise mind, body, and emotion with different techniques. Women who tell us that it is good to grieve, rejoice, get angry, feed the inner child, just observe and accept. First yourself and then the surrounding area.

We want to establish a community of mindfulness. Rituals that reduce stress and help us find what is worth living for. Love.

With the hashtag #woman2womanFS, we will be highlighting moments on social networks that will inspire many.

You are welcome to share them with us. Every tiny moment, a flower, breakfast, sunshine after the rain … everything that has filled you up with energy can be shared with a photo and posted to Instagram. We will be happy to share them. 

The hardest part is getting started. So let's get started today.

Also in Woman 2 Woman

Picture of woman with curly hairs

October 27, 2020

A New York City Gal. Founder and Chief Curator of Pretty well beauty. An advocate of plant-based is best. Jazmin is a beauty industry veteran with serious chops who launched her curated online marketplace to make clean beauty accessible to everyone who seeks a more holistic approach to personal care and well-being.

View full article →

Picture of woman wearing white shirt
Woman 2 Woman interview - Karmen Novak

October 04, 2020

Entrepreneur. Founder of Flower and Spice, modern apothecary. 

View full article →

Black and white photo of woman

July 11, 2020

A nomadic researcher, sensitive to human inequalities, strives to make innovative connections where they don’t exist. She believes individuals with knowledge and power have a responsibility to contribute to a better and more compassionate world.

View full article →