Who is the Fairest of Them All?

July 05, 2020

Who is the Fairest of Them All?

Damask rose - the heart of the original line of roses. Damasks are old species and native roses whose origins go way back to the 10th century. Beauties from Damascus, including varieties, are not only beautiful, fragrant, and delicious but also have a lot of other properties. Damasks soothe, improve concentration, strengthen memory skills, alleviate insomnia and depression, and improve mood. They also regulate blood sugar and help raise the hormonal system. The petals are processed for the preparation of rose essential oil and in cooking.

Particularly famous Damascenes come from the Kazanlak Valley in Bulgaria, where rose bushes, measuring about two meters in height, bloom only for a short time. From about mid-May to mid-June, they sprout blossoms, which are then hand-picked early in the morning, when they are most aromatic. Buyers from all over the world are willing to pay up to four thousand euros for a kilogram of Bulgarian rose, a Damascene named after the Kazanlak valley. It takes as much as 3.5 tons of flowers to make a kilogram of oil, so pure rose oil is called 'rose gold' or 'liquid gold'; Of course, its price is appropriate. A deciliter, with all the analytical results confirming safety, quality, and harmlessness, is around 1,600 euros on the Central European market and is growing by about a tenth every year. Damascus rose has singular smell, aroma, and quality, recent research also shows its therapeutic properties, so in addition to fashion houses such as Chanel, Estee Lauder, and Shiseido, it is increasingly in demand by the pharmaceutical industry.



But that's not all, it is also a very tasty rose and therefore suitable for such and other culinary surpluses, such as rose syrup, rose jelly, rose jam, candied flower petals, and others.
The miracle oil is in two of our star products: MIDNIGHT BEAUTY, rich revitalising serum, and our daily moisturiser SOOTHE AND REPAIR. Amongst the other precious ingredients with a positive benefit for your skin, rose oil is non-toxic, non-irritant, antioxidant, mood-lifting, and calming.

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